NY Women in Communications
Night of the Coaches
“Essential Communication Skills for Entrepreneurs and Freelancers,”
facilitated by Terry R. Yoffe, CPCC, PCC
Managing Director, TRY Coaching
June 30th, 2010
Communication is power and you can you use communication skills to negotiate successfully. Terry’s philosophy is that “what you can accomplish every day relates to how you think and feel about yourself, the language you use to express yourself, your well-being, your attitude, how you respond to challenges and opportunities, and how you set and meet goals.” To meet those:
- Develop a clear, unambiguous message about what you are offering, selling or bringing to the table. Keep it simple, but don’t make people guess
- Mind your body language and make sure it’s aligned with your voice
- Identify which person in your target company needs to be persuaded
- Prepare yourself for every meeting. Assess your own emotional and mental state, take the time to optimize it and know what outcome you want
- Shut down your internal dialog and really listen
- Don’t just talk, but communicate
- Always pay attention to the clients’ mood
It's never too late to become what you might have been. 
